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75% of your shoppers will copy your product name and paste it into Google to see if they can find it cheaper elsewhere. Grab there attention before with a message activated on cltr+c of the product title. This play helps encourage your shoppers to buy direct from you instead.
The goal of the play
- Keep discount searching shoppers on your product page.
- Encourage and incentivise these shoppers to purchase directly from you.
What is the play?
- Implement a behaviourally triggered pop-up to your product SKU
- When a shopper copies that product SKU (as though they’re going to search for the product elsewhere), the pop-up appears.
- Within the pop-up, highlight reasons why the shopper should purchase directly from you, and where you can incentivise them. Include:
- Offer exclusive discounts
- If you offer free delivery and returns
- If you offers a guarantee or warranty
- Payment methods (Klarna, PayPal, Clearpay etc.)
Why run the play?
If you’re an business that sells products through third party retailers as well as your own, then it’s important to create an engaging experience for your shoppers to encourage them to buy directly through you.
Having the pop-up encourages conversions and displays the discount code when a shopper is likely to purchase.
Tool tips
- Verification technology to verify the discounts you offer - e.g. Gocertify
- Gocertify helps you verify a students’ status (plus 15 other closed user groups)
- Customer experience platform to help create the pop-up - e.g. Nosto
Brands that run this play
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