Leverage Student Loan Drops to drive more student sales

Drive up to 900% more sales from your student audience with a multi-channel promotion during each student loan drop. Three times a year UK students receive a ‘loan drop’ from the government.

1. At the end of September
2. At the start of January
3. At the start of April

Exact dates vary between universities, aligning with the start of each term. During this period, over £6.7bn is distributed to more than 1.5 million students. Ensure your brand is where they spend.

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The goal of the play

1. Drive sales from new shoppers and existing student customers.
2. Get students talking about your brand and getting their friends to shop with you.
3. Student acquisition - add more students to your mailing list.

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What is the play?

1. During the month students get their loan, launch a limited-time boosted discount (an extra 5-10% more than your usual offer). This creates urgency and encourages higher spending, as students will want to seize the opportunity.
2. Run a multi-channel campaign promoting this discount:
   • Promote it on your homepage, top navigation and on your offers page.
   • On-site messaging - run product and checkout messaging to shout about the boosted promo.
   • Post it on your social media channels.
   • Email blast to:
     1. Shoppers who have used a unidays/student beans coupon (filter your CRM).
     2. Verified students in your CRM through DataCapture.

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Why run the play?

There are 3.9 million students in the UK.

Every year, 650,000 new students enrol in their first degree.

That’s a lot of students and a lot of £££. Make sure they spend it with you.

By aligning your promotions with the loan drop dates, you catch students at the perfect moment when they have disposable income and are ready to spend.

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September Student Sales Surge

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Brands that run this play

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Tool tips

• Verification technology to verify student status - e.g. Gocertify
  • Gocertify helps you verify a students’ status (plus 15 other closed user groups)
• CRM/CPD and email marketing system
  • You’ll need somewhere to store the student contact data (gocertify can also directly sync these shoppers into your CRM/CDP).

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Examples: How to play