Personalise your abandon cart emails

Personalise your abandon cart emails with a unique discount code to increase conversion rates by up to 72%.

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The goal of the play

1. Improve your abandon cart conversion rates with more personalised offers.
2. Increase sales and revenue non-purchasers.

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What is the play?

In this play you will combine your regular abandon cart flows with yours offers and discounts. You can also combine this play with the product page placement play as a way to gather more data from your customers.

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Play 1

‍If a shopper:

i) Adds items to their basket

ii) Verifies for a discount

ii) Abandons checkout

‍Then: Email them with their abandoned cart contents and include their specific discount within that email.

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Example:

Hey Elliott,

You left this in your basket. Don’t forget to use your exclusive student discount when you purchase, and you can save 20% on your order with us.

CTA: Claim my 20% discount and checkout.

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Play 2

‍If a shopper:

i) Adds items to their basket and

ii) Starts, but does not complete, verification for a discount

iii) Abandons checkout

Then: Email then with their abandoned cart content and incentivise them to complete their discount verification.

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Example:

Hey Elliott,

You started your student discount verification, but you didn’t complete it. Verify your student status and use your 20% student discount on your basket!

CTA: Verify my student status and checkout.

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Why run the play?

Abandon cart plays themselves are no-brainers, but enhancing them with personalised offers is key to increasing sales from those emails.

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1. Including a discount in an abandon cart email can increase the conversion rate by up to 72% compared to emails without discounts.
2. Make it easy for customers to redeem the discount by providing them with it again - there’s a good chance they didn’t save it for later!
3. It’s an effective way to re-engage shoppers who have not checked out and also haven’t completed verification for their discount.

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Brands that run this play

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Tool tips

• Verification technology to verify student status - e.g. Gocertify
  • Gocertify helps you verify a students’ status (plus 15 other closed user groups)

• DataCapture via Gocertify
  • DataCapture allows you to collect data and marketing permissions from shoppers and sync it directly with your CRM - even if they start, but don’t complete, verification.

• CRM/CPD and email marketing system
  • You’ll need somewhere to store the student contact data (Gocertify can also directly sync these shoppers into your CRM/CDP).

• Marketing automation platform
  • To make this play as efficient as possible, setting up automations is the best way to go.

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Examples: How to play