Kurt Geiger

Kurt Geiger drives £3m in sales in the most successful NHS campaign during COVID-19

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Before Gocertify

Kurt Geiger was running an NHS discount during the pandemic to give back to those that deserve it most. They used a closed-group voucher site like Blue Light Card for verification. This caused unexpected headaches; they were inundated with messages from customers asking for help to verify, verification took up to 2 weeks and the conversion rate from promoting the campaign to sale was low.

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Why Gocertify

The team swapped to the Gocertify onsite widget, in order to own their acquisition of these customers and to market their offer more prominently across their site and other channels - as well as offloading customer support to the Gocertify team and reducing their costs significantly.

It was important for their Marketing team to be able to experiment with their strategy, and Gocertify enables them to change their offer quickly in line with their marketing calendar (boosted fortnightly offers), add and remove groups when needed, split test messaging, and more.

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The results

Kurt Geiger now has one of the most widely known 'NHS Heroes' offers/ campaigns and has built incredible loyalty with this audience; as well as running Student and Military offers alongside. Some key facts from the partnership include:

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