Footasylum omni-channel Key Worker campaign drives a 706% sales surge.
Background
Footasylum, the leading streetwear and sportswear brand, set out to bolster their Key Worker offer strategy in August 2024. Their decision was backed by clear, data-driven insights:
- The Key Worker offer was already their highest-converting on-site promotion.
- Using Gocertify’s DataCapture feature, they could collect valuable first-party data straight into their CRM.
- The offer helped them give back to a key customer segment, without diluting their brand value.
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Strategy & Execution
To maximise impact, Footasylum doubled down on exclusivity, increasing their Key Worker discount from 10% to 20%, making the offer even more compelling while reinforcing brand loyalty. They also increased visibility of the offer by featuring the promotion prominently in the top navigation bar of their website.
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Scaling the Campaign
Seeing strong early results, Footasylum expanded the promotion across multiple digital channels:
- Paid & Organic Search – Optimised ad campaigns to push the offer to high-intent audiences.
- Email Marketing – Sent targeted campaigns across their full database, with repeat messaging to Key Worker segments.
- Paid Social Ads - Targeted social media ads to reach and engage more Key Workers.
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Enhancements for Maximum Impact
In October, Footasylum introduced two high-impact upgrades to further drive conversions:
- On-Site PDP Messaging – Clear, real-time messaging on product pages highlighted the available Key Worker discount and savings.
- Dynamic Category Banners – Eye-catching banners placed across the site ensured the offer stayed top of mind.
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The results
By optimising and scaling their Key Worker discount strategy, Footasylum not only drove massive revenue growth but also built deeper connections with an important audience.
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Their data-driven, omni-channel approach showcases how brands can deliver meaningful offers without sacrificing margin or brand perception.
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The integration between gocertify and our CRM has been the most seamless integration I have ever been involved in. Multiple segments were created in our CRM, so all we had to do was dive in and start using them in our marketing campaigns… it really was that simple! As a result of the integration being so straight forward, we have already rolled this out to our three DTC sites too.
Highly recommend this platform to any business wanting to capture rich data that can be enhanced and rolled out across both marketing and automation campaigns.
