Gocertify is on a mission to make every offer meaningful

This rebrand is more than a new logo or a refreshed website, it’s a reflection of how we’ve evolved as a business.

Gocertify is no longer just a tool to verify students and key workers, it’s a Reward Management Platform that helps brands run smart, meaningful offers.

Why We Rebranded: The Journey to Making Every Offer Meaningful

Since Gocertify’s inception during the pandemic, a lot has changed - both inside the business and out.

What started as a tool to help retailers give back to key workers has evolved into what we have now - a Reward Management Platform that gives retailers full control, helping them run smarter, more meaningful offers.

Over the past four years, we’ve worked closely with our clients to truly understand their challenges, goals, and the evolving landscape of E-commerce. Through these partnerships, we’ve had a front-row seat to how offers are being used across the industry, what resonates with shoppers, and just as importantly, what doesn’t.

We’ve been there as retailers wrestle with the limitations of untargeted campaigns, discounts that erode margins, and the fleeting impact of promotions that fail to connect. However we’ve seen what happens when it’s done right:

• The loyalty sparked by an offer that speaks to someone’s identity.
• The pride of a military professional being recognised by their favourite brand.
• The joy of a student stretching their budget a little further.

This insight has been invaluable in shaping not just our platform, but our entire approach as a business. The days of blanket discounts are behind us. Retailers are seeking smarter, more meaningful ways to engage their customers, and we’ve made it our mission to help them do exactly that.

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Why the Change?

Rebrands are tricky. They’re exciting, sure, but they’re also very personal. For us, this wasn’t about fixing something broken. It was about reflecting who we’ve become and where we’re heading.

We’ve learned that modern retail demands more than blanket discounts. It demands nuance, offers that resonate and authenticity. We wanted our brand to reflect that shift and to represent the thoughtful, targeted, and meaningful work we’re helping our clients achieve.

Gocertify is no longer just a way to verify students and key workers; it’s the platform helping hundreds of brands make their offers smarter and more meaningful.

We needed a brand to reflect that.

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The Problem with Offers Today

In the fast-moving world of retail, offers are everywhere. Yet, too often, they fail to deliver real value for shoppers and retailers. We’ve seen the same story unfold across the industry:

• Generic, mass discounts that feel impersonal. How often do you ignore the ‘10% off for newsletter sign-ups’ that bombards you as soon as you enter a site.
• Campaigns that drive short-term spikes but fail to build long-term loyalty.
• Discounts that cut into margins without creating meaningful impact.

The future of the offer experience

We’re on a mission to make every offer smart and meaningful. But what does mean?

It means rethinking offers entirely - not as a purely short-term tactic that can chip away at profit margins or harm brand perception, but as a way to create lasting relationships with customers.

Offers should:

1. Resonate with the recipient - they should feel exclusive or earned
2. Build loyalty - use them to foster a connection with important groups
3. Give you something in return - collect data with every offer to understand your audience
4. Grow CLTV - data collection enables tailored nurturing to grow your shopper value

Think about it: a military-inspired fashion brand could create exclusive rewards for current and former military professionals. Not only does this speak directly to an audience aligned with the brand’s identity, but it also builds an emotional connection that goes beyond the purchase. These customers don’t just buy, they become advocates for your brand.

This is why we’ve evolved into a Reward Management Platform - so that retailers have a single platform where they can create, manage, promote and analyse all of their offers.

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Smarter rewards, bigger impact

To truly make offers work, brands need to think strategically about how they’re designed and deployed. Here’s how brands can take a smarter approach:

1. Make Offers Profitable. Offers should support your bottom line, not harm it.
2. Protect your brand image. Mass discounts can cheapen a brand, but exclusive, thoughtful offers enhance it - rewarding key communities while maintaining brand value.
3. Own the offer experience. Don’t rely on third-party voucher sites that control the customer experience and take your data. Keep your offers in-house, where you have full visibility and control.
4. Timely offers. Don’t hand out unnecessary discounts at the wrong moments. Target offers when they’ll have the most impact, like at checkout or during specific sales periods.
5. Use data insights. Leverage analytics to understand which offers, times, and groups perform best, and double down on what works.
6. Create a value exchange. Every offer should deliver something for your brand too—like customer occupation data, email addresses, or other insights. This isn’t just a one-off transaction; it’s the start of a longer relationship.

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Meaningful Engagement

Smarter rewards are only half the story. The other half is ensuring your offers resonate by being personal and purposeful.

• Be timely. Target the right groups at moments that matter. For example, student discounts during results day or loan drop season can drive massive engagement and sales.
• Align with your brand values. Think beyond monetary rewards. If your brand supports a cause, like a charity or social initiative, tie your offers to actions that reflect this—such as donating to charity to unlock a reward.

This is what meaningful offers look like: a balance between creating value for your customers and delivering results for your business. Done right, they don’t just encourage purchases, they create advocates, drive loyalty, and leave a lasting impression.

The future of the offer experience isn’t just about discounts. It’s about connections, relevance, and the long-term impact every offer can have when it’s designed with purpose.

The £600 million opportunity is right there. By owning the shopping journey, preventing abandonment, and capturing data that helps you foster loyalty, you can turn high-intent student shoppers into long-term advocates for your brand.

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What’s Next for Gocertify?

We’re on a mission to make every offer meaningful. You’ll see this reflected in everything we do—from the tools we develop to the partnerships we nurture.

Here’s to the future of Gocertify, and the future of more meaningful offers.