Recapture discount searching shoppers

1bn+ shoppers search for discounts every year. 90%+ of these searches include your brands name. Recapture those discount-searching shoppers with an instant on-brand and SEO friendly offers page.

1. Get shoppers who leave your site  in search for a discount (especially at checkout) back on site.
2. Convert these shoppers by offering them exclusive, brand owned discounts.

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1. Create an own-branded page on your website that houses all of your offers in one place.
2. Add all of your offers, promotions and discounts - include both those for everyone and specifically for closed user groups.
3. Ensure you’re using keywords that will help your page rank on Google for ‘Your brand + Discounts’

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You work so hard to acquire new shoppers and get them to checkout. So why would you let leave your site when they’re about to buy? 90% of discount-searchers who leave your site don’t come back, and are often lured by competitor discounts.

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Without an Offers Page:

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1. The shopper abandons their cart and searches for a discount
2. They end up on a 3rd party voucher site
3. The voucher site collects their data and also promotes your competitors.
4. The shopper is frustrated when the codes don’t work
5. The shopper doesn’t check out

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With an Offers Page:

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1. The shopper abandons their cart and searches for discount
2. They land on your page that hosts all of your discounts
3. You collect the shopper data
4. The shopper has a better experience because the code actually works
5. The shopper purchases from you.

• Verification technology to verify closed user groups status - e.g, gocertify
  • gocertify helps you verify a up to 15 different closed user groups.
• SEO Keyword Tool
  • You’ll need to ensure your page is set up to rank in the top 1-3 organically on Google Search Results. Alternatively, gocertify can create your Offers Page for you with a gaurantee of ranking between 1-3 on Google
• CRM/CPD and email marketing system
  • You’ll need somewhere to store the contact data you collect through your discount page (gocertify can also directly sync these shoppers into your CRM/CDP).

‍Within the first 15 weeks of this page going live, Currys achieved:

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• 311.39% uplift in weekly transactions
• 295.64% uplift in weekly revenue
• 71% uplift in click > sale conversion rate vs 3rd party voucher site average
• Reduced bounce rate from 95% to 72%
• #1 on Google in just 4 weeks

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