Personalise your abandon cart emails

Personalise your abandon cart emails with a unique discount code to increase conversion rates by up to 72%.

1. Improve your abandon cart conversion rates with more personalised offers.
2. Increase sales and revenue non-purchasers.

In this play you will combine your regular abandon cart flows with yours offers and discounts. You can also combine this play with the product page placement play as a way to gather more data from your customers.

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Play 1

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‍If a shopper:

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i) Adds items to their basket

ii) Verifies for a discount

ii) Abandons checkout

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Then: Email them with their abandoned cart contents and include their specific discount within that email.

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Example:

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Hey Elliott,

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You left this in your basket. Don’t forget to use your exclusive student discount when you purchase, and you can save 20% on your order with us.

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CTA: Claim my 20% discount and checkout.

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Insight • Include the discount within the subject line of your abandon cart email. It will improve your open rates and subsequently improve your conversion rates.

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Play 2

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‍If a shopper:

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i) Adds items to their basket and

ii) Starts, but does not complete, verification for a discount

iii) Abandons checkout

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Then: Email then with their abandoned cart content and incentivise them to complete their discount verification.

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Example:

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Hey Elliott,

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You started your student discount verification, but you didn’t complete it. Verify your student status and use your 20% student discount on your basket!

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CTA: Verify my student status and checkout.

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Abandon cart plays themselves are no-brainers, but enhancing them with personalised offers is key to increasing sales from those emails.

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1. Including a discount in an abandon cart email can increase the conversion rate by up to 72% compared to emails without discounts.
2. Make it easy for customers to redeem the discount by providing them with it again - there’s a good chance they didn’t save it for later!
3. It’s an effective way to re-engage shoppers who have not checked out and also haven’t completed verification for their discount.

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• Verification technology to verify student status - e.g, gocertify
  • gocertify helps you verify a students’ status (plus 15 other closed user groups)

• DataCapture via gocertify
  • DataCapture allows you to collect data and marketing permissions from shoppers and sync it directly with your CRM - even if they start, but don’t complete, verification.

• CRM/CPD and email marketing system
  • You’ll need somewhere to store the student contact data (gocertify can also directly sync these shoppers into your CRM/CDP).

• Marketing automation platform
  • To make this play as efficient as possible, setting up automations is the best way to go.